In the Color Psychology article, the author states that the psychology of color is based on the mental and emotional effects colors have on sighted people in all facets of life. Color is often associated with a person's feelings or emotions. Light purple, for example portrays a peaceful surrounding, relaxing you and relieving tension. Green portrays a natural feeling, like being at harmony with nature, causing you to be calm and able to clear your head.The article reference can be found here:
Color Psychology: The Emotional Effects of Color.
The Language of Advertising:Colors and People Used In Advertising
Fear advertisements before used colors such as black,white,green, and brown. Nowadays, they use bright colors such as red,blue and green.Energy bar advertisements use brown, which is the main color of chocolate, is used. Blue is also used to show healthiness, cleanliness, and serenity.
Author:Peter Sells and Sierra Gonzalez
University of Stanford:Stanford.edu
Stanford's Color in Advertising
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